| Many people call themselves "Marketing consultants"--from telephone directory salespeople to specialty advertising representatives to even public relations firms. But, in truth, those people represent only single aspects of the total marketing umbrella. Marketing is much more complex, encompassing a wide variety of facets that impact the overall effectiveness and marketing landscape of your company. Realistically, no single person or even firm will be proficient in every single aspect of marketing, but at SGS Marketing, we definitely take a broad, full-scope approach. In fact, that is the essence of what makes us different from the rest--and very valuable to you. As a marketing consultant and advisor, SHRIKANT SHETE works with businesses and their staff to help them understand what marketing is and how it can be applied in the day-to-day running of a business to impact the company's effectiveness, image, identity, success, longevity, growth, and ease and speed of growth. This involves everything the business does externally, but also internally (a big distinction between SHRIKANT SHETE And other global consultants )
Companies miss hundreds of marketing opportunities every single day! So, unlike others who really do not fit into the "marketing consultant" role, the SHRIKANT METHOD, is about integrating marketing into the day-to-day function of the business so that your company takes advantage of every marketing opportunity it has (and it has hundreds or thousands every day) to keep the company on a continuum of growth and momentum. It's not just about creating stuff. It's about building the business--creating results by the way you do business day in and day out. (Yes, sometimes your business will be hit with hardships, sometimes because of external factors you cannot control. If you have implemented smart, continuous, integrated marketing, you will greatly minimize the negative impact of these events and your time of recovery. Your marketing will be all the more necessary during these times.) The one component that most business owners think they can stick on the back burner is marketing. Costly mistake! And we usually hear about it after a lot of damage has been done.
So, that's where the SMAC method comes in--the method that is the basis for all of seminars, trainings, writings, consulting, and products. It's what he has learned from working firsthand and in the trenches of marketing in a wide variety of situations for over 17 YRS. And, it's what can transform your business into a successful, growing marketing machine.
Training8m embarks on consistency in marketing strategies over a period of time . Only we use it to refer to "Smart Marketing Applied Consistently." That's the essence of the Stir the Pot! concept and everything we teach because that's what it takes to realize the greatest benefits of marketing.
Research tells us that the average person needs to be exposed to a message 7-9 times to "get it." Many things impact why a person does or does not pay attention to a message sooner. Among them is the fact that there are too many messages. By some reports, people are exposed to over 400 solicitations to buy per day! Then there's the question of whether or not they are interested or have a need for what you're selling. Personally, I'm not going to notice or pay attention to an advertisement for a divorce attorney, no matter how often it's thrown at me. But, if there is a need or a want for what you're selling, and you're talking to the right buyers because you've accurately identified your target market, then they will notice--eventually. You have to be there when they need or want you, and the only way to do that is to be there all the time.
Marketing requires patience. It's a process, not an event. Smart Marketing Applied Consistently is the key to marketing success. We'll teach you the principles and how to apply them. You just have to follow through.
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